Pretty Little Designs

Being organised is so much more than just buying labels and plastering them on everything and everyone in your household.

It’s about implementing systems that make your life easier.

It’s about everything having its place, and being able to put your hand on something when you need it.

It’s about simplifying everyday tasks like cooking, cleaning and laundry so you can spend more time doing what you love.

No matter how busy your life may be, or how chaotic your under-sink cupboard is, Pretty Little Designs has a solution to help you wade through the overwhelm of everyday life.

Categorise your cleaning products, plan your pantry, systemise the kids’ sports kits, never run out of dried oregano again.

We’re for the overwhelmed, the out-of-control, the hectic, the perfectionists, and the scattered.

Organisation for everyone, everywhere.

Behind the brand
A note from the founder, Deanna

Based in the Western Australian town of Mandurah, Pretty Little Designs was born in 2017 from my love of home organisation.

As busy parents to two boys, my husband and I know what it’s like to get caught up in the endless to-do list of everyday work and family life.

I love finding innovative ways to organise our home, and it was during one of these projects that I started looking for labels.

I couldn't find anything on the market that ticked all the boxes (pretty, high quality, long-lasting), and so I thought, why not make my own?

We grew so much in our first year that we jumped from a founder-run model (i.e. me flying solo) to a 10-strong team.

I still remember placing our first order of oil bottles.

I took a gamble and placed a ‘bulk’ order of 100, then spent the next few days freaking out that we’d never sell them.

Just two years later, we were ordering 40ft containers full of them.

The love and support we’ve received since launching PLD has been unbelievable.

Seeing our products making a difference in your homes and lives makes my heart smile.

Thank you for being part of the PLD community.

I hope you love using our products as much as we love creating them for you.

We’re just over here organising the world one pantry at a time.